DNA HISTORY PRODUCT

氷結® HYOKETSU

Welcome to the world of

KIRIN 氷結® HYOKETSU Since its launch in 2001, HYOKETSU has become one of Japan’s leading RTD brands, known for its crisp, fruit-forward profile.

No.1 in Japan*

*Data source: IWSR 2025 as of May 2026
Since its launch in 2001, the brand has sold approximately 15 billion cans in total*. In 2025, the brand achieved its highest sales on record. A driving force in the RTD market, the series continues to win over customers as an increasingly popular brand. *350 ml equivalent as of December 2025, based on cumulative shipment volume from the product launch in 2001 through December 2025.

Our Clear Liquid

Since its development in 2001, we have used "clear juice", juice carefully clarified to remove bitterness and unwanted flavors. This process preserves the fruit’s natural, juicy taste while creating a clean, smooth, and easy‑to‑drink profile. When combined with clear vodka, the clarified juice also results in a transparent liquid that visually reinforces a crisp, refreshing taste.

HISTORY

Since the launch of HYOKETSU, we’ve stayed ahead of changing times—continuing to create new possibilities that only HYOKETSU can offer. All in pursuit of the great taste our customers truly value.
2001 HYOKETSU Kaju（Fruit Juice）
2003 HYOKETSU Premium
2005 HYOKETSU Hayazumi（Early Harvest）
2008 HYOKETSU Strong
2008 HYOKETSU ZERO
2011 HYOKETSU Yasashii Kajitsu（Gentle Fruit）
2014 HYOKETSU ICE SMOOTHIE
2016 HYOKETSU Premium（bottle）
2017 Tabi Suru HYOKETSU（Traveling HYOKETSU）
2020 HYOKETSU Muto（Sugar-Free）
2024 HYOKETSU mottainai

Always New!

PRODUCT

  • United States
  • South Korea
  • China
  • Australia/New Zealand
  • Hong Kong
  • Taiwan

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